Idatha ye-arhente ye-industry ibonisa ukuba ubungakanani bemarike ye-cannabinol CBD eYurophu kulindeleke ukuba ifikelele kwi-347.7 yezigidi zeedola ngo-2023 kunye ne-$ 443.1 yezigidi ngo-2024. Izinga lokukhula lonyaka elihlanganisiweyo (CAGR) liqikelelwa ukuba libe yi-25.8% ukusuka ngo-2024 ukuya ku-2030, kwaye ubungakanani bemarike ye-CBD eYurophu kulindeleke ukuba ifike kwi-1730 yeebhiliyoni zeedola.
Ngokukhula kokuthandwa kunye nokuvunyelwa ngokusemthethweni kweemveliso ze-CBD, imakethi ye-CBD yaseYurophu kulindeleke ukuba iqhubeke nokukhula. Ukuhlangabezana neemfuno zabathengi, amashishini ahlukeneyo e-CBD asungula iimveliso ezahlukeneyo ezifakwe kwi-CBD, ezinjengokutya, iziselo, izinto zokuthambisa, amayeza aphezulu kunye necuba lombane. Ukuvela kwe-e-commerce kwenza la mashishini ukuba asebenzise isiseko esikhulu sabathengi kunye nokwandisa ukuthengiswa kweemveliso ngokusebenzisa amaqonga e-intanethi, anefuthe elihle kuqikelelo lokukhula kweshishini le-CBD.
Uphawu lwemakethi ye-CBD yaseYurophu yinkxaso yolawulo efanelekileyo ye-EU kwi-CBD. Uninzi lwamazwe aseYurophu asemthethweni ukulinywa kwe-cannabis, ebonelela ngamathuba kwiinkampani eziqalayo ezisebenzisa iimveliso ze-cannabis ukwandisa intengiso yazo. Ezinye iziqalo ezibe negalelo ekukhuleni kweemveliso ze-cannabis ze-CBD kummandla zibandakanya iHarmony, iHanfgarten, iCannamendial Pharma GmbH, kunye neHempfy. Ukuphuculwa okuqhubekayo kolwazi lwabathengi ngezibonelelo zempilo, ukufikeleleka lula, kunye namaxabiso afikelelekayo kukhuthaze ukwanda kokuthandwa kweoyile ye-CBD kwingingqi. Iintlobo ezahlukeneyo zeemveliso ze-CBD ziyafumaneka kwimarike yaseYurophu, kubandakanya iicapsules, ukutya, ioyile ye-cannabis, izithambiso, kunye nolwelo lwecuba lombane. Ukuqonda kwabathengi malunga neenzuzo zezempilo ezinokuthi zenzeke kwi-CBD kuya kusiba nzulu, nto leyo enyanzela iinkampani ukuba zonyuse utyalo-mali kuphando lwemveliso kunye nophuhliso ukuze ziqonde ngcono iziphumo zayo kwaye zidale iimveliso ezintsha. Ngokwanda kweenkampani ezinikezela ngeemveliso ezifanayo, ukhuphiswano kwimakethi ye-CBD luya lusiba lubi kakhulu, ngaloo ndlela lwandisa umthamo wentengiso.
Ukongeza, ngaphandle kwexabiso eliphezulu, iziphumo zonyango ze-CBD zitsale inani elikhulu labathengi ukuba bathenge ezi mveliso. Umzekelo, umthengisi wempahla i-Abercrombie&Fitch iceba ukuthengisa i-CBD efakwe kwiimveliso zokhathalelo lomzimba ngaphezulu kwe-160 yeevenkile zayo ezingama-250+. Iivenkile ezininzi zempilo kunye nezempilo, ezifana neWalgreens Boots Alliance, iCVS Health, kunye neRite Aid, ngoku zithengisa iimveliso ze-CBD. I-CBD yikhompawundi engeyiyo i-psychoactive efumaneka kwizityalo ze-cannabis, idume ngokubanzi ngezibonelelo zayo ezahlukeneyo zonyango, ezinjengokuphelisa ixhala kunye neentlungu. Ngenxa yokwanda kokwamkelwa kunye nokusemthethweni kwe-cannabis kunye neemveliso ezithathwe kwi-hemp, kuye kwakho ukwanda kwemfuno yeemveliso ze-CBD.
Ugxininiso lwemarike kunye neempawu
Amanani emizi-mveliso abonisa ukuba imakethi ye-CBD yaseYurophu ikwinqanaba eliphezulu lokukhula, kunye nesantya sokukhula esonyukayo kunye nenqanaba elibalulekileyo lokuvelisa izinto ezintsha, ngenxa yenkxaso yophando kunye neeprojekthi zophuhliso ezigxile ekusetyenzisweni kwe-cannabis kumayeza. Ngenxa yezibonelelo zempilo kwaye phantse akukho ziziphumo zisecaleni zeemveliso ze-CBD, imfuno yeemveliso ze-CBD iyanda, kwaye abantu baya bethambekela ekusebenziseni izicatshulwa ze-CBD ezinje ngeoyile kunye ne-tinctures. Imarike ye-CBD yaseYurophu iphawulwe ngenani eliphakathi lokudibanisa kunye nokufunyanwa (i-M&A) imicimbi phakathi kwabathathi-nxaxheba abaphezulu. Le misebenzi yokudibanisa kunye nokufunyanwa ivumela iinkampani ukuba zandise ipotfoliyo yemveliso yazo, zingene kwiimarike ezisakhulayo, kwaye ziqinise isikhundla sazo. Ngenxa yokusekwa kweenkqubo zolawulo ezicwangcisiweyo zokulinywa kwe-cannabis kunye nokuthengisa kumazwe amaninzi nangaphezulu, ishishini le-CBD lifumene amathuba ophuhliso olunamandla. Ngokomzekelo, ngokomthetho waseJamani we-cannabis, umxholo we-THC weemveliso ze-CBD akufuneki udlule i-0.2% kwaye kufuneka uthengiswe ngendlela ecutshungulwayo ukunciphisa ukusetyenziswa kakubi. Iimveliso ze-CBD ezinikezelwa kummandla zibandakanya izongezo zokutya ezifana neoli ye-CBD; Ezinye iifom zemveliso zibandakanya i-ointments okanye izithambiso ezifunxa i-CBD eluswini. Nangona kunjalo, ioyile ye-CBD yoxinaniso ephezulu inokuthengwa kuphela ngomyalelo kagqirha. Abathathi-nxaxheba abaphambili kwimakethi ye-CBD yamachiza bomeleza ipotfoliyo yemveliso yabo ukuze babonelele abathengi ngeemveliso ezahlukeneyo neziphucukileyo zetekhnoloji. Ngokomzekelo, ngo-2023, i-CV Sciences, Inc. yasungula uluhlu lwayo lwe-+PlusCBD yeegummies ezigciniweyo, eziqulethe umxube ogcweleyo we-cannabinoid onokuthi unike isiqabu xa izigulane zidinga iziphumo ezinamandla ze-pharmacological. Ukwenziwa ngokusemthethweni kweemveliso ezivela kwi-cannabis kuvule indlela kumashishini amaninzi ukwandisa uluhlu lwemveliso. Iimveliso eziqulethe i-CBD ziye zavela kwiintyatyambo ezomisiweyo zemveli kunye neoyile zaya kuluhlu olubanzi, kubandakanya ukutya, iziselo, i-skincare kunye neemveliso zempilo, ii-CBD ezifakwe kwi-gummies, amayeza aphezulu kunye ne-CBD equlethe iziqhumiso, kunye neemveliso ze-CBD zezilwanyana zasekhaya. Iimveliso ezahlukahlukeneyo zitsala abaphulaphuli abaninzi kwaye zibonelela ngamathuba emarike angakumbi kumashishini. Ngokomzekelo, ngo-2022, i-Canopy Growth Corporation yabhengeza ukuba bayakwandisa umgca wabo wemveliso yesiselo se-cannabis kwaye baqalise iphulo lohlobo lokwazisa ngokhetho lwabo olubanzi lwesiselo se-cannabis.
Ngo-2023, uHanma uya kulawula imarike kwaye anikele nge-56.1% yengeniso. Ngenxa yokwanda kolwazi ngezibonelelo zempilo ze-CBD phakathi kwabathengi kunye nemfuno ekhulayo, kulindeleke ukuba le ntengiso ye-niche ikhule ngokukhawuleza. Ukwenziwa ngokusemthethweni ngokusemthethweni kwentsangu yonyango, kunye nokunyuka kwengeniso enokulahlwa ngabathengi, kulindeleke ukuba kwandise ngakumbi imfuno yemathiriyeli ekrwada ye-CBD kwishishini lamayeza. Ukongeza, i-CBD ephuma kwi-hemp iye yafumana ukuthandwa ngokukhawuleza ngenxa yokuchasana nokudumba, ukuguga, kunye neempawu ze-antioxidant. Amashishini ahlukeneyo, kubandakanya amayeza, iimveliso zokhathalelo lomntu, izongezo zesondlo, kunye neenkampani zokutya neziselo, ziphuhlisa iimveliso ezine-CBD ngeenjongo zempilo kunye nempilo. Kulindeleke ukuba le ntsimi iqhubeke ifumana ulwando oluphawulekayo kwixesha elizayo. Kwimarike yokusetyenziswa kwe-B2B ekupheleni, iziyobisi ze-CBD zibalwe kwisabelo esikhulu sengeniso kwi-2023, ukufikelela kwi-74.9%. Kulindeleke ukuba olu didi luqhubeke ukukhula kakhulu ngexesha loqikelelo. Okwangoku, inani elandayo lezilingo zeklinikhi ezivavanya impembelelo ye-CBD kwimiba eyahlukeneyo yezempilo iya kuqhuba imfuno yezi mveliso zemathiriyeli. Ngeli xesha, iimveliso ze-CBD ezitofwayo zihlala zisetyenziswa zizigulana njengelinye lamayeza okuphelisa iintlungu kunye noxinzelelo, nto leyo eya kuba negalelo ekukhuleni kwentengiso. Ukongeza, ukwanda kokuthandwa kwezibonelelo zonyango ze-CBD, kubandakanya iipropathi zayo zonyango, iguqule i-CBD ukusuka kwisithako samayeza ukuya kwiyeza elichazwe ngugqirha, eyona nto ibalulekileyo eqhuba ukukhula kwemarike. Imakethi ecandekileyo ye-B2B ilawula intengiso yeemarike, inegalelo esona sabelo sikhulu sama-56.2% ngo-2023. Ngenxa yokunyuka kwenani labathengisi ababonelela ngeoyile ye-CBD kunye nemfuno ekhulayo ye-oyile ye-CBD njengento ekrwada, kulindeleke ukuba le marike ye-niche ifikelele elona nqanaba lokukhula elikhawulezayo lonyaka ngexesha lokuqikelela. Ukukhula okuqhubekayo kwesiseko sabathengi kunye nokukhuthaza ukwenziwa ngokusemthethweni kweemveliso ze-CBD kumazwe ahlukeneyo aseYurophu kuvule indlela yamathuba amaninzi okusasaza. Amaziko aqikelela ukuba indawo yentengiso yekhemesti yesibhedlele kwi-B2C nayo iya kuba nakho ukukhula okubalulekileyo kwikamva. Oku kukhula kunokunxulunyaniswa nokwanda kwentsebenziswano phakathi kwamashishini kunye neekhemesti ezithengisayo, ezijolise ekwandiseni ukubonakala kwazo kunye nokudala iindawo ezizinikeleyo zemveliso ye-CBD kubathengi. Ukongezelela, njengoko inani leekhemesti ezigcina iimveliso ze-CBD zinyuka, izivumelwano ezikhethekileyo zisekwe phakathi kwamashishini kunye neekhemesti ezithengisayo, kwaye izigulane ezininzi zikhetha i-CBD njengenye indlela yonyango, eya kubonelela ngamathuba amaninzi kubathathi-nxaxheba beemarike. Ngenxa yokusekwa kwezixhobo zokuvelisa i-hemp kwi-European Union (EU), kulindeleke ukuba imakethi ye-CBD yaseYurophu ifikelele kwinqanaba lokukhula lonyaka elihlanganisiweyo lama-25.8% ngexesha loqikelelo, lizuze ukukhula okukhulu. Imbewu yeHanma inokuthengwa kuphela kubaboneleli abaqinisekisiweyo be-EU ukuqinisekisa iindidi ezichanekileyo, njengoko iHanma ingumthombo otyebileyo we-CBD.
Ukongeza, ukulinywa kwangaphakathi kwe-hemp akukhuthazwa eYurophu, kwaye ikhuliswa ngokubanzi kumafama angaphandle. Iinkampani ezininzi zibandakanyeka ekutsalweni kwamaqhezu amaninzi e-CBD kunye nokwandisa umthamo wemveliso ukuhlangabezana nemfuno ekhulayo. Eyona mveliso ithengiswa kakhulu kwimakethi ye-CBD yase-UK yioyile. Ngenxa yeenzuzo zayo zonyango, ixabiso elifikelelekayo, kunye nokufikeleleka lula, ioyile ye-CBD iyaqhubeka nokukhula ngokuthandwa. Iprojekthi ye-Twenty21 e-UK iceba ukubonelela nge-marijuana yonyango kwizigulane ngexabiso eliqingqiweyo, ngelixa uqokelela idatha ukubonelela ubungqina benkxaso-mali ye-NHS. Ioyile ye-CBD ithengiswa kakhulu kwiivenkile ezithengisayo, kwiikhemesti, nakwiivenkile ezikwi-Intanethi e-UK, kunye neHolland kunye neBarrett ngabona bathengisi baphambili. I-CBD ithengiswa ngeendlela ezahlukeneyo e-UK, kubandakanya iicapsules, ukutya, ioyile ye-cannabis, kunye nolwelo lwecuba lwe-elektroniki. Isenokuthengiswa njengesongezelelo sokutya kwaye isetyenziselwa iimveliso zokhathalelo lomntu. Uninzi lwabavelisi bokutya kunye neendawo zokutyela, kubandakanya iMifanekiso emincinci, iCanna Kitchen, kunye neChloe, bagalela ioyile ye-CBD kwiimveliso okanye ekutyeni kwabo. Kwibala lezithambiso, i-Eos Scientific ikwaphehlelele uluhlu lwezithambiso ze-CBD ezifakwe phantsi kwe-brand ye-Ambiance Cosmetics. Abadlali abadumileyo kwimarike ye-CBD yase-UK baquka i-Canavape Ltd. kunye ne-Dutch Hemp. Ngo-2017, iJamani yasemthethweni intsangu yonyango, ivumela abaguli ukuba bayifumane ngomyalelo kagqirha. IJamani ivumele malunga neekhemesti ezingama-20000 ukuba zithengise intsangu yonyango ngemiyalelo.
IJamani lelinye lamazwe okuqala eYurophu ukwenza ngokusemthethweni intsangu yonyango kwaye inentengiso enkulu enokubakho ye-CBD engeyiyo eyezonyango. Ngokwemigaqo yaseJamani, ihemp yeshishini inokukhuliswa phantsi kweemeko ezingqongqo. I-CBD inokukhutshwa kwi-hemp ekhuliswe ekhaya okanye ingeniswe kumazwe ngamazwe, ngaphandle kokuba umxholo we-THC awudluli kwi-0.2%. Iimveliso ezityiwayo ze-CBD kunye neeoyile zilawulwa yiGerman Federal Institute for Drugs and Medical Devices. Ngo-Agasti ka-2023, iKhabhinethi yaseJamani yapasisa umthetho oyilwayo osemthethweni wokusetyenziswa kunye nokulinywa kwentsangu yokuzonwabisa. Eli nyathelo lenza ukuba imakethi ye-CBD eJamani ibe yenye yezona ntengiso zikhululekileyo kumthetho we-cannabis waseYurophu.
Imakethi ye-CBD yaseFransi ikhula ngokukhawuleza, kunye nentsingiselo ebalulekileyo kukuhlukahluka kokunikezelwa kwemveliso. Ukongeza kwii-oyile ze-CBD zemveli kunye neetinctures, imfuno yezithambiso, ukutya, kunye neziselo eziqulethe i-CBD iye yanda. Lo mkhwa ubonisa utshintsho olubanzi ekudibaniseni i-CBD kubomi bemihla ngemihla, kunokuba nje izongezo zezempilo. Ukongeza, abantu baya bexabisa ngakumbi ukucaca kwemveliso kunye novavanyo lomntu wesithathu ukuqinisekisa ukuthotyelwa komgangatho kunye nolawulo.
Indawo elawulayo yeemveliso ze-CBD eFransi iyingqayizivele, kunye nemimiselo engqongqo yokulima kunye nokuthengisa, ngoko ke ukubonelela ngemveliso kunye nezicwangciso zokuthengisa kufuneka zihambelane nayo. I-Netherlands inembali ende yokusebenzisa intsangu, kwaye ngo-2023, imarike ye-CBD eNetherlands yayilawula le ntsimi ngesabelo esiphezulu se-23.9%.
I-Netherlands inoluntu olomeleleyo lophando lwe-cannabis kunye nezinto zalo, ezinokuthi zibe negalelo kwishishini layo le-CBD. Xa kuthelekiswa namanye amazwe aseYurophu, iNetherlands ibonelela ngendawo efanelekileyo ngakumbi kumashishini abandakanyekayo kwi-CBD.I-Netherlands inembali ende kwiimveliso ze-cannabis, ngoko ke inobuchule bokuqala kunye neziseko ezihambelana nokuveliswa kunye nokuhanjiswa kwe-CBD. Imakethi ye-CBD e-Itali kulindeleke ukuba ibe lelona lizwe likhula ngokukhawuleza kweli lizwe.
E-Itali, i-5%, i-10%, kunye ne-50% ye-oyile ye-CBD zivunyiwe ukuba zithengiswe kwimarike, ngelixa ezo zichazwe njengeziqholo zokutya zingathengwa ngaphandle komyalelo. Ioyile yeHanma okanye ukutya kukaHanma kuthathwa njengesinongo esenziwe ngembewu yeHanma. Ukuthenga ioli ye-cannabis ekhutshwe ngokupheleleyo (i-FECO) idinga umyalelo ofanelekileyo. ICannabis kunye neHan Fried Dough Twists, ezikwabizwa ngokuba zizibane zehemp, zithengiswa ngomlinganiselo omkhulu kweli lizwe. Amagama ezi ntyatyambo abandakanya iCannabis, iWhite Pablo, iMarley CBD, iChill Haus, kunye neK8, ezithengiswa kwingqayi yokupakishwa ziivenkile ezininzi zase-Italiya kunye nabathengisi be-intanethi. Ingqayi ichaza ngokungqongqo ukuba imveliso yeyokusetyenziswa kwezobugcisa kuphela kwaye ayinakutyiwa ngabantu. Ekuhambeni kwexesha, oku kuya kuqhuba uphuhliso lwentengiso ye-CBD yase-Italiya. Uninzi lwabathathi-nxaxheba bemakethi kwimakethi ye-CBD yaseYurophu bagxile kumanyathelo ahlukeneyo afana nentsebenziswano yokusasaza kunye nokuveliswa kwezinto ezintsha ukugcina indawo yabo kwimarike. Umzekelo, ngo-Okthobha ka-2022, i-Charlotte's Web Holdings, Inc. yabhengeza ubambiswano lokusasaza kunye neNkampani yeGoPuff Retail. Esi sicwangciso-qhinga senze iNkampani yakwaCharlotte ikhulise amandla ayo, yandise ipotfoliyo yemveliso, kwaye yomeleze ukukhuphisana kwayo. Abona bathathi-nxaxheba baphambili kwimakethi ye-CBD yamachiza bandisa umda weshishini labo kunye nesiseko sabathengi ngokubonelela abathengi ngeemveliso ezahlukeneyo, eziqhubela phambili kubuchwepheshe, kunye neemveliso ezintsha njengesicwangciso.
Abadlali abakhulu be-CBD eYurophu
Aba balandelayo ngabadlali abaphambili kwimakethi ye-CBD yaseYurophu, ebambe esona sabelo sikhulu semakethi kunye nokumisela intsingiselo yeshishini.
IJazz Pharmaceuticals
IQumrhu lokuKhula kweCanopy
Tilray
I-Aurora Cannabis
Inkampani yaseMaricann, Inc.
I-Organigram Holding, Inc.
I-Isodiol International, Inc.
IMarijuana yoNyango,
Elixinol
NuLeaf Naturals,LLC
Cannoid,LLC
I-CV yeSayensi,Inc.
IWEBHU KA-CHARLOTTE.
NgoJanuwari ka-2024, inkampani yaseKhanada i-PharmaCielo Ltd yabhengeza intsebenziswano yobuchule kunye ne-Benuvia ukuvelisa i-CBMP yodidi lwamayeza e-CBD yodwa kunye neemveliso ezinxulumeneyo, kwaye izazise kwiimarike zehlabathi ezibandakanya iYurophu, iBrazil, iOstreliya, kunye neMelika.
Ixesha lokuposa: Feb-25-2025